Colour, femininity and youthful exuberance

New Zealand – based label RUBY is best known and loved for designs that effortlessly embody youthful elegance and adventurous charm.

From streetwear origins, RUBY has enchanted its audience under the direction of Creative Director Deanna Didovich to become one of New Zealand’s most exciting brands.

With mainline and mid-season collections, the RUBY aesthetic cleverly draws on chic prints, fresh palettes and details to create instantly recognisable RUBY signature pieces that are playful yet assured.

To complement the RUBY wardrobe, the collections are enchanted with a growing selection of footwear, jewellery and accessories. R

UBY opened its first flagship location in Auckland’s High St in 2002 and now has eight stores nationwide in Auckland, Hamilton, Wellington, Christchurch and Dunedin. As well as being available online at


Contact details

4 High Street, Auckland CBD
+64 9 303 2128
Opening hours: 
Sun 11.00am-4.00pm
Mon 9.30am-6.00pm
Tue 9.30am-6.00pm
Wed 9.30am-6.00pm
Thu 9.30am-6.00pm
Fri 9.30am-6.00pm
Sat 10.00am-5.00pm