Jay Jays are all about 'freedom of expression' and about being whoever you want to be. They're all about being yourself and expressing who you are through clothing that won't bust your budget.
Imagine a huge party in your wardrobe, everyone is invited and it's going OFF!! The world is a massive party and Jay Jay's are helping you decide what to wear.
Their Queen Street store has been a mainstay on the city centre fashion scene for years.