lululemon athletica specialises in “technical athletic apparel for yoga, running, dancing and most other sweaty pursuits”. Its sportswear is crafted for fit and function as well as beautifully designed and detailed.
But it’s not just the technical fabrics and flattering designs that have earned the brand its worldwide following of loyal fans.
The company is founded on a quirky manifesto that emphasises living “long, healthy and fun lives” – and its mission is creating components for people to do so.
True to its origins, the Britomart store focuses on the local community, with complimentary yoga and fitness classes held in store. It's also a base for community events and visiting ambassadors.