In 2014, Tim Brown saw an opportunity to raise the profile of his homeland’s hero resource, merino wool. Known for its incredible natural properties, a curious Tim wondered why such a miraculous material had never been used in footwear. So he employed his “number eight wire” spirit to secure a research grant from the New Zealand government to develop a durable Merino Wool textile built for footwear. Only a few short years later, Tim teamed up with San Francisco renewables expert, Joey Zwillinger, and fellow Kiwi Jamie McLellan to introduce the Allbirds Wool Runner to the world. Since then, Allbirds has added a light and breezy Tree material, and open-sourced SweetFoam™, a revolutionary sugarcane-based shoe sole.
On 15 August, the brand opened the doors to their first New Zealand retail store in Auckland’s Britomart. With nearly 150 square metres of space, the shop house the entire Allbirds product portfolio, including the brand’s signature Merino Wool Runners, along with limited-edition Auckland inspired laces: Waiheke Island Teal, Light Path Magenta, and West Coast Black Sand. Allbirds’s Head of Design, Jamie McLellan,
crafted custom furniture to reflect the airy space and highlight basalt floors–a nod to the Auckland area.
The opening of Allbirds to Britomart will really contribute to the unique shopping offering the city centre has. Allbirds joins numerous other global brands that have opened stores here this year, including Sephora, Daniel Wellington and Superdry.
See below for more photos of inside the brand new store.