Lineage

Designer shoe boutique Lineage is a must-visit for footwearphiles, filled with fashionista Jennie Loo’s hand-selected range of high-end European labels. Brands including French ballet pump specialists Repetto, family-owned Spanish shoemaker Pedro Garcia and luxury French shoe designer Robert Clergerie. The store is a showcase for Jennie’s love of classic fashion.

“The name Lineage relates to longevity, to classic brands that you can retire for a couple of years, then get out again,” explains Jennie. Never a fan of disposable fashion, Jennie intends to do more than just sell beautiful shoes and accessories – though belts, bags and costume jewellery and a sprinkling of hand-selected garments also feature at Lineage. She aims to add genuine value to the shopping experience by helping women make better fashion choices.

“The rebranding to Lineage is to encourage people to come and get free advice and guidance,” says Jennie, who describes herself as a fashion girl rather than a shoe girl. “I want to help people look their absolute best, and I’ll be in store most days, which will give me the opportunity to do that.”
“I have a lot of technical knowledge,” says Jennie, “and I know about garment construction and materials. With this, I can help women make better choices. It’s not about having things that are the hottest, but things that have longevity.”

Contact details

Address:
6 Te Ara Tahuhu Walkway
Auckland
Phone:
+64 9 309 1955
Website:
Opening hours: 
Sun 11.00am-5.00pm
Mon 10.00am-6.00pm
Tue 10.00am-6.00pm
Wed 10.00am-6.00pm
Thu 10.00am-6.00pm
Fri 10.00am-6.00pm
Sat 10.00am-5.00pm

Special offer

10 Days of Fashion in the City

All shoppers will go into a daily draw to win a $100 LINEAGE voucher.

The offer is as stated and is subject to availability. It cannot be used in conjunction with any other promotional offer, is non-refundable, and cannot be redeemed for cash.  Offer can be withdrawn at any time, without prior notification.