Spring has finally arrived! Which means it’s time to invest in some chic new threads for your wardrobe. New Zealand label RUBY have loads of spring essentials. From elegant prints and fresh colour palettes to accessories, jewellery and footwear,we have the low down from RUBY’s Creative Director Deanna Didovich on what trends to expect this season.

What are the fashion trends for spring set to be? 

I think spring is all about experimenting with colour. Mixing unusual shades to create a really fresh look.

What is a must-have spring wardrobe item, for work, and on the weekends?

For work you can’t go past a pair of our Firebird pants. They are high waisted, with a soft, straight leg, and you will get so much wear out of them. For the weekends I’d have to go with our limited edition Hello Kitty x RUBY Bella crop top and tights.  


Elle Scoop Dress in pink

What was the inspiration behind your spring collection this year?  

The spring collection was an experiment of colour and mood, taking 90’s silhouette references and putting a modern spin on them.

What is your favourite piece from this collection?  

I absolutely love the Cindy Blazer, and Elle Scoop Dress in ice pink. Two pieces which will be on high rotation in my wardrobe.

What do you enjoy most about having a shop right in Auckland's city centre? 

High Street was the first ever RUBY store, so I love that we have a long history there. Being smack bang in the middle of the city we love being right in the hustle and bustle of city life. 

Last updated: 23 September 2019