Sephora reveals its touring New Zealand Bus

Sephora Beauty Bus Set to Tour New Zealand
5 June, 2019

In celebration of Sephora’s first store opening in New Zealand, confirmed for July 2019, the global beauty retailer has announced the launch of an interactive touring Sephora Beauty Bus, set to travel to three towns across the country as voted by New Zealand locals, with a final stop at the Auckland grand opening.

A 14-metre double-decker bus wrapped in Sephora’s iconic black and white striped calepinage, the bus will showcase an exclusive selection of products that will be available to swatch, try and play at the custom-built makeup stations.

Brands on-board will include SEPHORA COLLECTION, Fenty Beauty by Rihanna, tarte, Huda Beauty and more, and will be available to purchase via and Sephora’s mobile app.

From 6 June 2019, New Zealanders are invited to vote to Bring Sephora To Your Town with the Sephora Beauty Bus arriving at its first destination on 6 July.

Alia Gogi, Managing Director of Sephora SEA comments, “We are so excited to announce Sephora’s first touring bus and share the arrival of our first store with all of New Zealand. The Sephora Bus will give New Zealand residents the opportunity to experience our exclusive product offering before Sephora opens its doors in Auckland this July.”

Sephora’s first New Zealand store opening will be located at 152 Queen St, Auckland as of July 2019.

“Sephora Queen Street is set to become a beauty destination like no other, a place where New Zealanders will have access to a suiteof the most sought-after beauty brands from around the world. We look forward to giving a taste of our Auckland store via our touring bus,” added Gogi