Nike might be the world’s most successful sportswear company, but the focus of the Nike Britomart store is very much on this corner of the world.
From the Auckland map graphics on the walls to the Atrium showcase tracing the birth of jogging back to New Zealand, the store emphasises its authentic connection to the New Zealand sporting community. (It’s true – Kiwi Arthur Lydiard’s jogging club so inspired Nike’s Bill Bowerman on a visit here in 1962, he took the idea with him back to the US and sparked a new fitness phenomenon.)
The Britomart store, the first in New Zealand to open under the Nike name, will be the base for a local run club and other community fitness events. Atrium on Takutai is home to a second Nike store, Nike Action Sports, now open!